A — M
Hither & Yon — Wine Label

Hither & Yon

The Australian design studio Voice Design asked me to create a new label for the wine brand Hither & Yon. They had discovered my 36 Days of Type series from 2019 and wanted a label inspired by that style.

Year

2022

Client

Voice Design Australia

Project Type

Illustration

Role

Designer

The wine

Variety: Grenache
Smells like: chocolate cherry cake, bergamot spice, red red roses, slices of orange.
Tastes Like: Red and green frog jellies, crunchy red apples, creamy soda, dark choc biscuits, black jelly beans. For all this jolly juiciness, it has a nice slippery length and a lingering whole-mouth feel. Bunchy, sappy tension.
How does it make us feel?:
Youthful and approachable, like meeting a new cool, attractive guy at a party: easygoing, charming, the kind who makes you laugh and smile.

Madrid —Andrés Mateos © 2026