All these materials were collected in the brandbook and grouped in a toolkit that allowed the client to maintain visual coherence in a simple way.
2022
Dynamic App
Brand Identity, Mograph, UI, Social templates
Concept | Design | Motion
Dynamic is a personal trainning app that offers video content on workout techniques, healthy recipes, and expert advice by a profesional tem lead by Alberto Oliveras.
The main goal was to create an easily recognizable fitness and lifestyle brand that potential customers could relate to. We developed a modern and fresh visual identity with a that will be used across all marketing materials, from the website to social media posts and also physical products.
Market Explo
Graphic Identity
Visual Universe
Usability
To do this, we did an analysis of the market, explore some graphic ways, developed a graphic identity and conceptualized a graphic universe that would help us to design the app and communicate on social networks.
We created a main logo and his variants, also a powerful symbol for the brand that could be used on its own as a shorthand representation of the company.
All these materials were collected in the brandbook and grouped in a toolkit that allowed the client to maintain visual coherence in a simple way.
